In the fall of 2010, the web team and I began the process of a totally redesigning MailChimp.com. The old site had become outdated and suffered from a lack of organization.
Our first agenda was to establish concrete guidelines that would efficiently help us create a visual order. We started with a simple grid, fixed type sizes, and a limited color palette.
Additionally we simplified our navigation and created standards for buttons, links, form fields, patterns, and border radiuses.
MailChimp has historically had a rich sense of humor and a playful image. The MailChimp mascot, Freddie, exemplifies this, as well as the plainspoken and casual language that's prevalent throughout the site.
Part of the redesign included a new visual vocabulary of custom illustrations. Bearing in mind that a handful of designers may, at any time, be required to contribute new illustrations, we made a standard style. This style is composed of simple geometric shapes, and uses the colors from our pallette.
The site was really well received by our customers, and was voted redesign of the year by 90,000K readers of UK based .Net magazine.
The redesign also positively affected the MailChimp business by doubling our new sign ups per month, and increasing our unique monthly page views significantly.
Voiceandtone.com was the brainchild of Kate Kiefer Lee and Aarron Walter. It serves as the de facto style guide for communicating with MailChimp customers.
The challenge was to create a fun user experience that complemented and enhanced the content. Bright colors, jquery animations, and talk bubbles make for an enjoyable experience on what could have been perceived to be a boring topic.
TinyLetter is touted as, "Email for people with something to say." It acts as a simple counterpart to MailChimp. It's like gmail, but you can send to an unlimited amount of people.
Tina Roth Eisenberg (Swiss Miss) started Creative Mornings, a "monthly breakfast lecture series for creative types." MailChimp has been a sponsor for the NYC chapter for well over a year now. We decided to experiment with a new way to approach advertising at the event. Instead of submitting a slide full of marketing jargon, we'd make a custom slide that relates to the speaker in a special way. It's been a great success, and a fun excercise in challenging the general practices of event sponsorship.
I worked at Tubatomic, an interactive agency that gained some renown during the Flash boom in the early 2000's. But as the web industry changed, they felt their old identity didn't properly reflect the current state of the company. Using friendly colors, and simplified logo, we were able to reposition them visually, and make a timeless identity system.
Here is a sample of various illustrations, UI design elements, personal projects, and other assorted work.
I’m a graphic designer at Kickstarter living in Brooklyn, New York. Until recently I was the senior designer at MailChimp. I helped shape and launch a total redesign of the site while I was there. You can read my thoughts about that here if you're interested.
I talked to Form and Future about why I think design is important and how I grew to love it so much in this interview.